Advertising

Program Guide Advertising Rates:

• Outside Back Cover (5.5" x 8.5") BLACK $450
• Inside Back Cover (5.5" x 8.5") BLACK $300
• Full Page (5.5" x 8.5") BLACK $200
• Half Page (5.5" X 3.875") BLACK $135
• Business Card Size (3.5”x2’’) BLACK $60

Desktop File Formats:

• Adobe InDesign
• Press Optimized PDFs
• 100 Mb Zip or CD-Rom

Labeling Requirements:

• Advertiser Agency Name
• Contact Person Phone Number & Email Address

Resolution & Fonts:

• Tiffs at 300 dpi
• Bitmaps 600dpi
• PostScript Type 1 Fonts
• Logos/Artwork: EPS (Encapsulated Postscript) outline or include all fonts

Electronic Transfer:

• Email ZIP/SIT files to patty@klossmckay.com

Digital Proofs:

• For Black & White Ads, clean laser or inkjet proofs, printed actual sizes are acceptable.

Miscellaneous Instructions:

• The deadline for advertising submissions for the 2008 program is 15 May 2008.
• Build pages to trim size and extend bleed minimum of 1/8" beyond edge.
• Use stylized fonts; do not apply style attributes to basic fonts.
• All elements must be placed at 100% size.
• Avoid rotation and cropping of images in layout program.
• Include all fonts, images/scans, logos/artwork.
• Do not nest EPS files in other EPS files..
• Supply hard copy proofs that match each supplied digital file.
• Proofs must be provided at 100% size.

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